"Create with the heart;
build with the mind."
As someone who's always lived creatively, my life is about expanding and growing. Professionally too, I like to explore new mediums and understand things by learning and practising.
Explore how I try to make sense of chaos for my strategic and artistic projects by scrolling down and clicking on the images below. Be sure to let me know your thoughts, opinions, and suggestions.
Creative Strategy
Design
Illustration
Creative Strategy
I’m passionate about brands and work towards possessing the know-how to make yours grow. Since 2020, I’ve worked with various Professors, and I’ve learned something new about Marketing, Merchandising and Management from every one of them. In addition to my work, I try to stay relevant in my field to ensure my strategies get the best results in a constantly evolving digital world. Click on the image to open the PDF detailing my research, plans, and process.
SCAD FASH X Paco Rabanne
Experiential Marketing and Operations: Research, financial projection, A.I. activation, copywriting, and curation.
Dolls Parts
Visual Communication & Strategy: Branding, creative direction, editing,
and budgeting.
SCAD Pro x City of Decatur
Branding Toolkit: Research, branding, design, financial projection, and management strategy.
Off-White x Coca Cola
Upcycled Product Development: Brand extension, editing, and copy-writing.
Sole
Brand development: Sourcing, marketing, operations, creative direction, and research.
Saks Fifth Avenue
Marketing Analytics Case Study: Research, rebranding, and outreach.
MM6
Phygital Merchandising and Distribution Plan: Forecasting, inventory allocation,
and financial projection.
Levi's
Case Study for contemporary issues in Fashion: Research, analysis, management strategy, sustainability and transparency.